Public Service Announcements and Archaeology: Protecting WWII-Caves in Saipan

By: Jennifer McKinnon

East Carolina University and Ships of Exploration and Discovery Research

The words public service announcements (PSAs) and archaeology are rarely uttered together. In fact, a quick search finds very few examples of archaeology or cultural heritage PSAs. Yet PSAs can be an effective way of reaching out to a very large audience to promote protection and preservation of heritage. A recent project that explored community consensus building for the protection of WWII-related caves on the island of Saipan in the Commonwealth of the Northern Mariana Islands utilized radio and television PSAs for the purpose of sharing a message of protection and preservation of caves with the local island community.

In recent years, with more visitors, more development and more spelunking and exploration, natural and human-made caves that hold remnants of both ancient Chamorro culture and WWII history are being more heavily impacted. This activity was brought to the attention of the local community and archaeologists when videos and photographs of cave exploration, artifacts and rock art began appearing on blogs, Flicker and YouTube. This concerned local community members and as a result, a project was created to assess community interest in protecting these resources. Funded by an American Battlefield Protection Program grant, the project consisted of community meetings, landowner consultation and interviews, archaeological survey of caves on private and public lands, development of radio and television PSAs and ultimately the creation of a preservation plan with input from the community.

Why PSAs? The idea of a public service announcement came to me while I was on the island for another project and got a catchy little jingle in my head – “Don’t give snakes a break.” I don’t know the first time I heard it on the radio, but it certainly impacted my subconscious because there I was singing it as I was driving down the road. Had I seen a snake, I probably wouldn’t have given it a “brake.” Brown Tree Snakes are an invasive snake that wiped out indigenous bird populations on Guam, and Saipan has worked hard to prevent and eradicate its presence. In fact, a PSA project raising awareness about brown tree snakes had remarkable results in eradicating them from the island. Bumper stickers, radio jingles, TV commercials, and special events were all part of the plan to raise awareness.

Sooo….when thinking of how we could get the message out to local landowners about how important the caves were to their history as well as that of the wider world, PSAs seemed the best option. Print options like brochures or mailings are limited in that they are generally viewed once and when they are distributed or out of print, they no longer exist. PSAs on the other hand can be aired and thus viewed over and over again, reinforcing the content’s message. When aired during peak time slots such as the evening news, they can become even more effective. For a Pacific island that relies on television primarily for its news, PSAs serve to reach the widest possible audience. In addition, radio PSAs can reinforce and even reach a younger generation of stakeholders.

The creation of PSAs were only one part of the larger cave heritage project but their development built upon all aspects. Landowners who came to the meetings to voice their opinions were invited to participate in the PSAs. They also opened their properties to the archaeological team who visited various caves to get a picture of what types of caves exist, what history they may hold and what is impacting them. Finally, many community members participated in interviews during which they related their and their family’s stories about caves use during WWII. Ultimately the message, “Our History, Our Stories” was chosen as the tagline for the PSAs to reflect the multiplicity of connections the community had to caves. Caves on the island of Saipan provided shelter to the ancient culture when they arrived thousands of years ago, they were the canvas on which the ancient peoples communicated  through rock art and served as their burial grounds. During the war, families used the caves for shelter from bombs and bullets and today they still serve special purposes such as places of commemoration and memorialization. As community member Fred Camacho relates, “This has become part of our family album, and we have the obligation to protect it.”

View all of the PSAs at Ships of Discovery’s YouTube Page.

Critical Heritage, African Diaspora Archaeology and the Moment When My Eyes Were Opened.

I am a blogger. Blogging has become an extension of how I process complex thoughts and ideas. Composing a blog entry is like creating a work of art, allowing me to release myself from the constraints of academic boundaries and just write my inner thoughts and feelings in ways that are liberating and therapeutic.

So, this entry is about a recent shift in the way I think about the archaeology that I do, the methods I employ to engage with multiple stakeholders, and the ability to compare my experiences across time and space. This all started when I began to notice that many of the archaeologists around me were starting to talk about this thing called heritage.  I presented a paper at an annual conference sponsored by the UMass Amherst Center for Heritage and Society (CHS) about the recent trends in African Diaspora archaeology. I had incredible exchanges with heritage professionals, archaeologists from around the globe who were using unfamiliar language like tangible and intangible heritage, polylogues (as opposed to monologues), and concepts like sites as extensions of public value. I was shocked to learn how different this new heritage differed from my archaic understanding of what heritage was. It was no longer simply the idea of preservation, the built environment, or a tool for nation building, it was about all people, even those who were often marginalized, neglected and underrepresented.

My formal relationship with CHS began when I became a part of a larger project on Eleuthera, an outer island in the Bahamas. Initiated by a local organization, One Eleuthera Foundation (http://oneeleuthera.org/), CHS became a partner in an effort to identify projects and opportunities to “strengthen Eleuthera’s communities and further the economic, environmental and social development of the island” (http://oneeleuthera.org/). This partnership, already going on for a year, involved community engagement, focus groups with a variety of stakeholders, and historical research. There were several viable components to the project, one of which was the possibility for some archaeology of an abandoned 500 acre plantation on the southern tip of the island. I was drawn by the lure of plantation archaeology outside of the Southern United States. However, I quickly discovered that this trip was not about me initiating excavations at Millars plantation, this thing I now know as critical heritage opened my eyes to see realities of lived experience that had to be addressed before a single shovel or trowel ever touched the dirt.

What I found was an island that did not benefit from constantly docking cruise ships or “all inclusive” resorts scattered across the landscape. I found an island impacted by severe un/underemployment, the invisibility of a Haitian labor class, the negative imprint of failed tourism, steady outward migration, and the political and social involvement of second-home owners. I arrived thinking I was there to help the “community,” without knowing what that really meant. Eleutherans were easy to talk to, I learned a great deal about history, family, connection, in many ways I felt like I was returning to a home I had longed for, but never knew existed. The people looked like me, I could relate to the frustrations of the empty promise of tourism and how it fostered apathy in the minds of young people. I was not the archaeological expert, standing in the center of town as an empty vessel to be used to recuperate the buried past. My role was seeing myself as a facilitator between the elder and the youth, the Eleutheran and the Haitian laborer, the community organizer and the second-home owner. The fading history of the island was held close by those who stayed, those who looked to heritage as the means for a sustainable collective memory. Archaeology could tell a story that chronicles the history of an abandoned plantation, the experiences of post-emancipation life, and possibly provide a narrative that can be powerful enough to reclaim a fading Eleutheran identity, but this project was more about dialogue, about reaching a larger audience on and off of the island. As one informant said plainly, “we need you to help remind us all that we have, because we are sitting on it and take it for granted” (Roderick Pindar, personal communication, 2012). And then I went back home, to Western Massachusetts.

On my return I was invigorated and confused. I had to process the trip, knowing that Eleuthera was forever in my system. I had just scratched the surface on my first trip and I continued to delve, very slowly, into this thing called heritage. It was some months later as we were conceptualizing the 2012 UMass Amherst Heritage Archaeology Field School (http://umassheritagearchaeology.com/), that it struck me. I was starting to see my current site, the W. E. B. Du Bois Homesite, differently. I began to think critically about how I had been defining “community” in Great Barrington. Who were we trying to reach through our interpretation and archaeology? I wanted to employ the idea of local and associated stakeholders, mark the contrast and follow where it took us. I was reminded of how Anna Agbe-Davies articulated the reality that many historical archaeologists enter into engagement with very weak theoretical understandings of community (Agbe-Davies, 2010). And then I had one conversation that would again shift the very foundation of my thinking.

That “local” community I was searching for was not as distant as I had imagined. They were witnesses to a transformed landscape that no longer reflected their generational memories. There was a sense of disconnect from what Great Barrington had become and there was a sense of loss and apathy. Although, it does not involve an African descendant community, in the traditional sense, the Du Bois Homesite is surrounded by a rural, descendant group of people that are not invested in the site that occupies a space in their neighborhood. This local community has experienced a steady outward migration of young people, a politically and socially active second-home owner community, the effects of New England seasonal tourism, and massive un/underemployment. The needs of this local community are different than I initially expected or even considered. This community did not look like me, we didn’t share a collective past, but there is a need for their voices to be a part of the dialogue of how we understand the Du Bois Homesite. Therefore, I am beginning to see the possibility of facilitating a conversation, developing a longer relationship to the site and its surroundings and expanding the story/narrative of life in Great Barrington, in the past, present and future.

From critical heritage I have learned that I am no longer just the expert. I have learned that I can serve as a facilitator for the needs of local and associated communities, use an archaeology that includes dialogues that exposes students to the complications of human interaction and conflict. And how these messy situations can become teaching moments, the means to create sustainable relationships between communities and sites, and how, for the first time in my career, my ability to put those lofty theoretical ideas I have about engagement into practice. Whether it is on an outer island in the Bahamas or a small, plot of land on the South Egremont Plain in rural Western Massachusetts, critical heritage has opened my eyes wide enough to see a lasting value in the work that I to do.

  • Agbe-Davies, Anna
    • 2010 “Concepts of community in the pursuit of an inclusive archaeology,” In International Journal of Heritage Studies 16(6):373-389.
  • Pindar, Roderick
    • 2012 Personal Communication, Governor’s Harbor, Eleuthera, Bahamas.

An Interview with Dr. Liza Gijanto, 2012 Kathleen Kirk Gilmore Dissertation Award Recipient

Students are an important component of the Society for Historical Archaeology, representing the future of the organization. The Society provides opportunities for professional growth for students in historical archaeology. Each year, the Kathleen Kirk Gilmore Dissertation Award Subcommittee honors a student who makes an outstanding contribution to historical archaeology. In her dissertation Change and the Era of the Atlantic Trade: Commerce and Interaction in the Niumi Commercial Center (The Gambia), this year’s winner, Dr. Liza Gijanto, takes a diachronic look at the impact of the Atlantic trade on the Gambia River. Dr. Gijanto completed her dissertation at Syracuse University, under the direction of Christopher DeCorse. To highlight her contributions and learn more about her work, I interviewed Dr. Gijanto on behalf of the Academic and Professional Training Student Sub-committee. Via email she answered some questions, explaining her perspective and sharing her experiences with current students.

What is your dissertation topic?

My research focuses on the nature of the impact of the Atlantic trade on the coastal Gambian polity of Niumi from the late 17th into the early 19th century. Niumi was the first point of contact for European powers trading along the river and was the Atlantic era commercial center. I examine local responses to increased commerce on the Gambia River tied to the opening of trans-Atlantic trade, situated in a long-term study comparing this period to pre-Atlantic and colonial settings. The Atlantic trade created a multi-ethnic setting where Mande, European, and Luso-African traders interacted on a daily basis through social, political, and economic exchanges. My approach incorporates theories of everyday life, value, and taste examining day-to-day happenings within the scope of larger events such as the opening and closing of the Atlantic trade.

When did you first become interested in your topic and why?

As an undergraduate, I became interested in the Atlantic world through my history courses, and Africa after taking a historical archaeology course taught by Carmel Schrire. I decided that I wanted to work in West Africa on this period, but I did not know exactly where until my master’s advisor Kevin MacDonald was driving me to the airport to go to Syracuse to begin my Ph.D. He asked if I had decided on an area yet for my dissertation, and I told him that I had promised my mom I would only go places that were not dangerous. He said, “I know the perfect place no one is working in The Gambia.” So I went, and thus far it has worked out well.

Remains of the former British trading house at Juffure (Photo by Liza Gijanto).

How do you feel your work is relevant to contemporary communities?

Before I began reading academic and historical accounts of The Gambia, all I really knew about it was from Alex Haley’s novel Roots. When I first got there, I was not prepared for how engrained this story had become in the Gambian national identity, and specifically in Juffure and Albreda where I was living and working. Juffure is the village where Kunta Kinte is from in the novel. From the beginning, my work necessarily took on a heritage/community engagement aspect independent of my dissertation. I was able to help with public education days, and set up an exhibit for the Roots Homecoming Festival. I have also assisted in site preservation and interpretative efforts at James Island and in the capital of Banjul, which was established by the British to block the slave trade. The Gambia has had a unique relationship with the broader Atlantic World and the country has had a number of opportunities to really develop their sites, and present this past for heritage tourists. I am lucky that my research can be of use in this area, and that the National Centre for Arts and Culture in The Gambia has been receptive of my findings and involved me in many of their own projects.

What tips do you have for students identifying, working on, and finishing research?

This is really important. I received really great guidance from my undergraduate professors regarding graduate school. I was encouraged to take a year off working in CRM before going to graduate school and my various bosses and co-workers also influenced my decisions about projects and graduate school. I think it is important for anyone considering going into a Ph.D. program to first take some time off and work in the real world on a number of CRM projects. Everything I learned about managing a site, designing paperwork, all the basic management skills you do not get in a field school I got from CRM. I was hired as a staff member for the Feltville Archaeology Field School run by Matt Tomaso in Union, New Jersey and got to see the other side of a field school before taking on all the responsibility of its management myself. He really emphasized teaching skills students would need for CRM and involving all staff and students in all levels of the project. I do not think I could have gone out and excavated the sites I did and manage a local crew as well as field schools students in The Gambia without this experience. It is the kind of learning you cannot get in graduate school, but should have before starting your own project.

The other important thing to know early on is if you even need to excavate to answer your research question. There are so many collections housed in facilities in the US and abroad that could provide some really interesting information. I have a number of friends that have gone this route, and their projects are just as exciting and relevant as those that undertake excavation. I think there is a misconception that everyone has to find “their” site in order to be successful, but that is not the case anymore. What you really need is experience on a range of sites.

It is easy to be overwhelmed by the research process, and especially writing the actual dissertation. I had a supportive and engaged advisor that made the process flow more smoothly. In graduate school your relationship with and advisor and the faculty is crucial. In addition to this, having a strong cohort or group of graduate students at the same stage of the program with you is important. No one I know finished their dissertation at the exact time they planned or had a field experience that exactly matched their proposal. Things happen, and you often end up going to Plan C. If you have friends to help you figure things out who are going through the same thing, the process is a bit more bearable and even enjoyable.

What are current or future plans for your work?

I began working at a trading site on the south bank of the river in 2010 in order to gain a broader understanding of the trade on the river outside the formal commercial center. I am also working in the Gambian capital Banjul to help prepare for the city’s 200th anniversary in 2016.

What impacts do you foresee or hope for?

One of my goals is to assist the Gambian National Center for Arts and Culture to develop archaeological protocol and to find and train Gambians to implement this. As of now there are no Gambian archaeologists.

For my research, I hope that this works adds to our understanding of the Atlantic experience in West Africa. I consider my research to be part of African Atlantic studies and Atlantic studies more broadly, not just focused one West Africa or The Gambia. I hope this work proves useful for those working with Diaspora communities as well.

Is there anyone who you did not get a chance to thank who you would like to now?

I have had a really great transition from graduate school into a tenure-track position that would not have been possible without the continued help of my advisors, and the support of my new colleagues.

Fattatenda trading site adjacent to the Gambia River (Photo by Liza Gijanto).

Dr. Gijanto is a faculty member at St. Mary’s College of Maryland. Non-student members of the SHA may nominate members who have defended their dissertations and received their PhDs within approximately three years of the award. Recent winners of the dissertation award include Gerard Chouin (2011), Meredith Lynn (2010), and Neil L. Norman (2009). To learn more, visit the SHA home page.